NewsCollective continues momentum with registrations from over 1,000 professional (news journalist) writers

July 28th, 2010 admin Posted in news |

By Newscollective

Stockholm, Sweden. July 20th, 2010: NewsCollective, an Online News Bureau focused on empowering journalists and publishers worldwide to source content online, has announced today that they have over 1,000 journalists and 30 publishers from 26 countries registered on the site. What is commendable is that this widespread participation has taken place during the beta testing of the site in less than three months.

NewsCollective launched an invite-only beta test phase of its website on 28th April 2010 for 100 select professional writers to start exploring the many tools available to build their online identity, create/ upload/ sell articles, manage their professional reputation and have better working relationships with publishers and peers, online.

The focus markets for the invitation only beta testing phase initially planned were India, USA and Sweden but were later expanded to 13 countries, due to the overwhelming response to this new disruptive concept for content creation and transaction.

The website is fast gaining popularity among the professional writer and publisher communities, respectively.

“We are delighted with the success of the beta testing of NewsCollective. The number of registrations to the website has been more than encouraging,” commented Jan Villars, CEO of NewsCollective. “It proves the website has already struck a chord with professional writers who are looking for alternative sources where they can sell their content and ensure that they get paid, without any hassles.

Ninna Engberg, Chairperson of NewsCollectives Board of Directors added, We would like to thank both these communities for their tremendous support and response to NewsCollectives unique business model. Their inputs during the testing phase will be crucial in our efforts to complete the beta stage, and we look forward to participants’ help in shaping NewsCollective.

The success and momentum of NewsCollective continues as the new website starts to address the daunting challenge of the changing face of the media industry with publishing houses gearing up to cater to the needs of an ever-demanding audience for latest news and unique content. At the same time, as business gets squeezed, employee lay-offs have been increasingly taking place in media houses, leaving a deep impact on the prospects of professional journalists globally. Professional journalists are dealing with a scenario where they have a lot of unique content but do not have the access to reach out to publishers and negotiate assignments with them in an open and professional market place.

NewsCollective team has been working towards creating a genre-defining experience, and the beta signups certainly validate that we are taking the website in the right direction. Writers who have a lot of content but did not have the right platform to sell it to publishers outside their geographies have been giving us a lot of positive feedback about our efforts to market them and their work effectively. We would like to thank all our beta testers for the assistance, observations and experiences they have given so far,” said Kaushik Thakkar, Vice Chairman, NewsCollective.

NewsCollective has created an online portal to help professional writers interface and sell their content to publishers, at a price determined by them. It gives writers the perfect platform to write their own personalized content, in the form of stories, features, photographs, videos, etc.

This website is slated to be launched officially in October 2010. Once the beta test is complete, NewsCollective will open its doors to others journalists. Registration for journalists to the website is free, while publishers will have to pay a nominal monthly charge to be part of the network once the site is officially launched. They can then choose from three different subscription packages to access content from different geographies and content verticals.

Email Marketing: The Frontrunner in Direct Marketing Techniques

By Garrett36 Pierson36

The merits of using traditional channels of advertising, such as television, newspaper, and radio, are extensive and have already been well established . Aside from creating great recall and immediate credibility to your merchandise, these forms of advertising offer a high reach prospective because it can be shared by a large number of people. But as effective as these forms of mass media are in transmitting to the general public the products and services offered by a company, the stark reality is that advertising through these channels can be quite expensive. If you are an owner of a small to medium scale business with limited budget for promotions and advertising, you know that promoting your business through these media is already out of the question. Luckily for you, less expensive yet equally effective means of marketing your goods and services are available to you through direct marketing.

This type of advertising brings your business directly to the consumer through channels such as direct mail, fliers, catalogues, coupons, telemarketing, and email marketing. However, although these techniques share the same characteristics of directly communicating the message to the consumer and calling them to a specific action, email marketing stands out as the most favorable because it is relatively more inexpensive than the others. In its basic sense , email marketing is the use of electronic messages to communicate to a targeted set of consumers what your business is all about with the aims of convincing them to buy your product and of enhancing your relationship with the customer hoping to get future purchases from them. The latter is probably one of the many strengths of email marketing over other methods of direct marketing; the opportunity to establish a growing connection with your customers for as long as they remain to want to receive your emails. Handing out coupons and fliers can’t do the same thing for you, because keeping in touch with your customers in that way is a problem. Direct mailing also loses out though you have a constant contact with your customers, because nowadays people check their inboxes more than they do their mailboxes.

Additionally, the use of the opt-in service also called permission marketing, gives email marketing another one of its advantages. Simply put, the opt-in service eliminates the usual disadvantage of email marketing, which is to be branded as unsolicited email, by transferring the choice to the consumers on whether they want to receive emails from you or not. In this way, any email advertising you send to them can be considered as something they were anticipating. This benefits you, because now advertisements can be tailored based on this group of consumers with the increased likelihood that they will respond to your ad and purchase something. Also, you get the luxury of directly measuring the positive effects to your business caused by email marketing because with the use of a software you can track all the emails you sent out including how many of them have been opened and have been positively responded to by your targeted customer.

With the many advantages email marketing brings to your business in terms of ease in advertising your brand and generating an increase in return of investment, a switch to email marketing is your best bet now at successfully promoting your business.

Victor Green is an Account Executive at EliteEmail.com, the award winning email marketing solution used by companies who need the top email marketing software. Try the complete small business email marketing program today for free!

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