(Blog writer) RELIGIOUS FREEDOM ADVOCACY

February 11th, 2010 admin Posted in news |

By Dalessio Dalacio

Spark of Light religious freedom advocacy programs ensure that inmates do not leave their First Amendment religious rights at the jailhouse door. When an inmate reports incidents of abuse or discloses large policy problems, Aleph responds with extensive surveillance of prison practices and addresses these matters with prison and government officials to ensure state and federal prison compliance with the constitution and new federal laws that protect the religious and humanitarian rights of persons in institutional environments.

The Aleph Institute addresses the constitutional rights of Jews to obtain kosher food, and coordinate work schedules that respect the Sabbath and religious holidays as follows:

Kosher Diet

Guidance in the implementation of kosher cafeteria menus and support for inmates requests to receive kosher meals in order to keep the laws of kosher

Shelf-stable kosher meals and snacks for resale through the institutions canteen

Sabbath/Holiday Work Scheduling

Supplication for work proscriptions so inmates can observe holidays in accordance with Jewish law

Anti-Semitism Resolutions

Support for prisoners nationwide with religious discrimination cases

Institutional Handbook of Jewish Practice and Procedure

An invaluable reference book and guide published by The Aleph Institute for institution staff with information about religious practice and requirements of Jewish inmates throughout the year

Aleph Advisory for Institutions:

A semi-monthly memo to institution staff detailing upcoming Jewish events and requirements including an order form for chaplains to purchase and/or apply for free Jewish religious items

http://www.aleph-institute.org/religious-freedom-advocacy.html

Email Marketing Tactics and Strategy

By John Bond

Email Marketing has come a long way since its inception and has been on the rise since online marketings advent. Marketers can no longer disregard the power and cost-saving effectiveness email marketing can bring about in any business.

However, a well planned email marketing campaign is necessary to obtain more customers and retain existing ones. People nowadays get more cautious when it comes to opening unidentified emails. Thats a good reason why your business needs to determine the difference between spam and accurate email marketing. Spam is a disrespectful approach in promoting your business and email clients usually has a feature that prevents spam mails from getting into the inbox.

Use opt-in emails instead of using unsolicited emails. Not only is it permission-based but it produces a higher response rate. Emails have to be effective when its being used to promoting business to prospective customers.

The headline or subject of an email campaign is as important as the content. The headline must put interest to readers for the email itself to be read and explored. Also, an option to unsubscribe should always be available in your email because some readers tend to suspect the email messages as spam if this feature is not available & they cannot be removed from the list. These are just some strategies you should do in order to promote your business effectively through email.

New developments in Email Marketing Systems has streamlined and automated the whole process and included features like survey & feedback forms that provide valuable information about your customers and your business as a whole.

In addition to that, there are some email marketing tactics that will most likely gain even more loyal customers for your online business. They are:

* Intergrate email with social media. This includes the use of social profiles like Twitter, Facebook, LinkedIn, etc. You can use a blog to highlight your emails content and offer email subscribers with personalised options like receiving monthly newsletter or RSS feed with daily news.

* Build your database by offering special deals only to subscribers. Provide great, informative content to keep the subscribers interested dont do the hard sell as this will only turn subscribers away. Rather, provide a Product of the Month at a great price to entice customers to either purchase now or remain subscribed for future great specials.

* Personalise your Subject line with the subscribers name. Most email marketing systems can do this automatically. This will ensure a higher open rate. You should also specify the person or business sending the email, either in the email from box or the subject line.

* Execute a SPAM check to minimise Spammy words thus ensuring a higher delivery rate to your subscribers inbox.

* Re-engage sleeping subscribers & customers. To re-engage inactive subscribers, you can offer a free trial of the product or service to entice them back to your business and create a sense of urgency by limiting your offer.

* Creating viral campaigns. Viral marketing isnt something of a new concept but with sites such as Twitter, Flickr, Digg, and Facebook, your email will be extended to an even greater audience.

* Optimise landing pages. Email marketers can more easily perfect landing pages to maximise conversions with the advancing marketing automation technology. Many email marketing tools now offer optimising capabilities to let marketers test multiple page variations and keep close watch on the performance of each. Testing and optimisation can easily yield 5-10% lift in conversion rates.

* Having good analytical reporting features will also help you determine the effectiveness of your campaign detailing open rates, forward rates, click thru rates and much more. A system that automatically manages unsubscribing customers and bounced emails is a must. One like VMA Emailer offers all the above features and is a good start for your email campaign.

Now you know which tactics improve the bottom line in email marketing. Start incorporating these ideas into your marketing and youll be amazed at the results it will bring.

For more information go to: Visual Marketing

News Headlines - News Article Guidelines

By vikram kuamr

Good news headlines are not difficult to write but they do need to catch the attention of the reader. When you have information about your company that is new to the public, you should write a news article about this and post it on a press release distribution site. This is not difficult to do and you just have to follow basic journalism rules.

Whether you are starting a new company or if you have a company that is already launched and you want to talk about a certain product, you can create news headlines that are eye catching and will make people want to read more of the news article that you have written. You can post this online and bring readers to your website through this internet marketing tool. It is essential that you provide as much information as possible when you are writing a news article so that you do not leave the reader guessing. This includes the name of the company that is launching the product, the contact information and perhaps a few quotes from a company official.

If you are posting a news article on a press release distribution site, then you need to come up with snappy news headlines that will make people sit up and take notice. The news headlines are what people notice when they are taking a look at the news. The headlines will catch their eye and make them want to read more. Thus, this is the most important aspect of any bit of journalism. You need to have snappy news headlines that are not only appealing and interesting to the public, but are also current and have to do with something that creates a sense of urgency in the reader that makes them want to read the news article.

The basic components of a news article should apply. You want to put as much of the current information into the front of the article as you can so that you can get the attention of the reader right away. You can save the last of the news article to give information that relates to the company as well as an update on previous information. You should always provide contact information when you are posting these types of articles on press release distribution sites so that the reader knows where to go to find out more. Unlike other articles that are written online, when you are using news articles, they can provide the reader with company information. However, an article should not appear as a sales pitch in any way. It should relate to something current and newsworthy to the public.

Creating snappy hews headlines is easy, you just have to go online and see which headlines grab your own attention. Once you get used to writing these headlines as well as articles, you will find a whole new avenue of internet marketing open to you that you might otherwise have previously ignored. This is not difficult to do and only requires a basic knowledge of the language as well as basic grammatical skills.

If you want to grab the attention of a reader, you need to do so with snappy news headlines. These should accompany your news article that you post on sites like News Lib.

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